Take-Two’s CEO has discussed the Grand Theft Auto VI Extended Look for the first time since it premiered on Netflix last month.
Strauss Zelnick, CEO of Take-Two Interactive was interviewed by GamesBeat this week about variety of topics including GTA VI’s marketing; specifically the Extended Look. The top boss believes that the Netflix special “was good for everyone involved”. This is because it did well on Netflix but also Zelnick noted how Twitch streamers restreamed the Netflix show and got even more people to watch. Many fans have questioned who won and lost out from the Extended Look.
In terms of what they wanted to achieve with the latest trailer, Zelnick said “With interactive entertainment, you have to engage with the title in order to enjoy the title. And so, part of our marketing is to show people, ‘Hey, what’s up?’ And in certain cases, actually, we have to give something that’s actually called a tutorial to say to people, ‘This is how you play it before people are going to be willing to spend their money to try.’” That was the goal of the Extended Look. It was more of a tutorial than anything.
“What Rockstar did was incredible, but there was an element of tutorial baked in there, right? It just was a different kind of proposition. If you look at Rockstar’s marketing previously for Grand Theft Auto titles, there are actual tutorials.
This was just a different way of giving the same information, which I thought was really impressive. Rockstar figured out how to do that to entertain us for 27 minutes while also explaining to us how you’re going to play the game and here’s the gameplay.”
Strauss Zelnick
What do you think of these comments? Let us know down in the comments section below. In other GTA VI news, new billboards have appeared in Miami and more to promote the game.
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