GTA 6 advertisements by Rockstar Games have begun appearing online and in stores across the world. These ads seemingly confirm PlayStation have paid Rockstar an ungodly sum of money for marketing rights.
The big marking push across digital and traditional media is underway following pre-orders opening last week. This is just the beginning of a Summer and Fall filled with marketing beats from Rockstar Games and Take-Two Interactive.
We first spotted an ad post that is appearing on Twitter. It comes from the official Rockstar Games Twitter account and includes this message:
“Welcome to Leonida, the state where anything goes. Seize everything this massive world has to offer with the Grand Theft Auto VI: Ultimate Edition, an exclusive collection of premium vehicles, weapons, apparel, and action around every corner.
Pre-Order Now on PlayStation 5″
It is also accompanied by a carousel of images. These display the cover art for the Grand Theft Auto 6 Ultimate Edition and its contents. Something interest of note is how Rockstar are only communicating in the ads that the game is on PS5 despite it also being available on XBOX.
PlayStation Only?
Not only are they doing it in this advertisement but they’re also doing it on the YouTube cover art reveal video in the shopping part of the video description. Clicking on it sends users to the PlayStation Store. Also, an advert we talk about below links to the PlayStation version only. It is now evident PlayStation have paid Rockstar for a widespread marketing deal. PlayStation are marketing this game better than they have with their own exclusive first-party titles.
Another advertisement popping up is one on TikTok. The ad begins with the PlayStation logo complete with the Grand Theft Auto 6 VI sunset background behind it. The logo is quickly replaced with an image of a PS5 and controller, GTA VI logo and the “Plays best on PS5” logo that we’ve previously reported on. What follows this is the GTA VI cover art reveal video however it now says pre-order now at the end of the video.
Stores Are Stocking
Meanwhile print media is also popping up. The images below shows banners for the game in a major Portuguese retailer. They’ve also opted to play the Game’s cover art reveal on most of their TVs found on display.
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1 Comment
Your link doesn’t have any physical copies, there are zero physical copies of this game on both ends of the spectrum. Nice work