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Home»Grand Theft Auto»GTA 6»GTA 6 Pre-Orders Wall Street Reaction: Expect More Monetization

GTA 6 Pre-Orders Wall Street Reaction: Expect More Monetization

Aaron TruemanBy Aaron TruemanJune 25, 2026 GTA 6
Official cover art for Grand Theft Auto VI (GTA 6) featuring a collage of Vice City characters and vehicles surrounding the game's logo. In the top-center panel, the main protagonists Lucia and Jason stand together, with Lucia holding a pistol. Other panels showcase a seaplane flying over the city, a high-speed speedboat with a pink flamingo flying nearby, a man in a white suit holding an assault rifle, a woman in a green crop top standing in front of a building, a yellow sports car with scissor doors open on a neon-lit street, an alligator in the water, a man wearing sunglasses and heavy gold chains, and a person performing a wheelie on a pink motorcycle while fleeing a police car. The central "Grand Theft Auto VI" logo features a vibrant pink and orange gradient with palm tree silhouettes.
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GTA 6 pre-orders have gone live and Wall Street is not entirely thrilled.

Take-Two Interactive’s stock dropped by 2% at market open on both Wednesday and Thursday. This is in contrast to millions of people pre-ordering GTA VI and excitement being raised.

Some investors are not so pleased with the $80 base price as they had wanted $100 minimum. However, other shareholders did expect that price and have spoken with positivity about Take-Two’s ceiling.

Bank of America got their wish; they were loud and proud hoping GTA VI costs $80 as standard. Analyst Omar Dessouky via Investors.com reterrated his buy rating on Take-Two stock. In fact, he raised his price target from $320 to $368.

The reason is because there is a belief Take-Two will be able to “better monetize” its GTA Online subscription service “GTA+” with the Grand Theft Auto 6 launch. A month of GTA+ is being given away with all digital pre-orders of the new game.

According to Jefferies analyst James Heaney, the $80 price for Grand Theft Auto 6 is without a doubt a positive outcome for Take-Two stock. It was in line with expectations among most shareholders. Some were disappointed the price did not start at $100 but those people are out of touch.

Heaney did make a point that Rockstar provided zero mention of a GTA Online mode for GTA VI. This also has some investors worried. Again, there will be an online mode at some point but these Wall Street guys don’t have clue.

BTIG Analyst Clark Lampen via Investing.com said GTA VI, is now expected “to catalyze a sustainable, multi-year improvement in earnings power” over the fiscal year 2027 to 2029 timeframe. Following the news of the game’s pre-orders and such on Wednesday, BTIG issued a $290 target price of TTWO thanks to “sustained earnings”. The stock was given a “buy” rating.

The bank also pointed out some historical reference points for GTA Online. Per-capita spending in-game could be $40 to $45 which is above its base case estimates of $30 to $40 in years one through five.

In other related news, a disc is said to be included in physical copies of the game from December. That’s according to a reliable leaker. No doubt people will double dip leading to more copies sold in the holiday season.

You can pre-order your PS5 or XBOX copy with this link. Pre-ordering will get you the Vintage Vice City Pack pre-order bonus. Using the link to pre-order the game will help support this website as we’ll earn a small commission. Thank you!

Will you be pre-ordering GTA 6? Let us know down in the comment section below.

For more news on GTA VI, stay tuned to RockstarINTEL and sign up to our newsletter for a weekly round-up of all things Rockstar Games delivered straight to your inbox.

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Aaron Trueman

    As a fan of Rockstar Games and part of the GTA community, Aaron used his passion to co-found and run GTA Online News / RockstarINTEL.

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    5 Comments

    1. hasan on June 25, 2026 5:32 pm

      I’ll probably preorder the digital ultimate edition on ps5 because I can no longer be bothered with switching discs and disc resale prices have tanked these past few years for more recent games

      Reply
      • THREE6KILLAH77 on June 26, 2026 3:39 pm

        These investors expecting a higher price is pointless. They will make their money back on the backend with in-game purchases. Pointing out that you money hungry makes people less lightly to purchase things and just grind to purchase things.

        Reply
    2. THREE6KILLAH77 on June 26, 2026 3:39 pm

      These investors expecting a higher price is pointless. They will make their money back on the backend with in-game purchases. Pointing out that you money hungry makes people less lightly to purchase things and just grind to purchase things.

      Reply
    3. Esther on June 26, 2026 6:10 pm

      I like GTA

      Reply
    4. Sky on June 27, 2026 10:42 am

      The investors are only worried about their bank balances not going up. Here’s an idea Investors, shut up, count your millions, let the pros do their jobs something you know nothing about and wait for that greedy smile you’ll have when your raking in more cash you don’t need

      Reply
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