The GTA 6 trailer has broken a few records and the internet itself. Following Rockstar Games publishing the video ahead of schedule due to a leak, the trailer has exploded online.
GTA VI takes the crown
The first record Grand Theft Auto VI broke was the most likes on a trailer posted to YouTube. The record was held by the Avengers: Infinity War Official Trailer which had racked up 4.1 million likes in over 6 years. The GTA VI trailer beat this in just a few hours. As of writing, it has achieved 8.6 million likes in 24 hours. The previous gaming trailer with most likes was the Battlefield 1 Official Reveal Trailer clocking in with 2.4 million likes.
Next up, the GTA 6 trailer became the most watched non-music video in the first 24 hours. Mr Beast’s 7 Days Stranded At Sea video which had achieved over 46 million within its first day and was the record holder until today.
The GTA 6 trailer has hit over 91 million in 24 hours in comparison. The most watched video in 24 hours is still Butter by BTS which got around 108 million.
Another fun fact is that the Rockstar Games YouTube channel has gained over 2 million subscribers in the past day. Before the trailer they had around 7.5 million, now they have over 9.5 million subs.
Aside from views on YouTube, the trailer is dominating conversation across social media sites like Twitter (currently known as X).
Stock Market prices affected
With the GTA VI trailer being leaked early, Rockstar’s parent company, Take-Two Interactive, saw its share price drop. As the market closed, it dropped by almost 5%. This is likely because investors wanted to see the game release in 2024 but the year of release will be 2025. Since trading reopened, it did recover to a level below pre-trailer pricing.
The leaked trailer featured a “BUY BTC” watermark suggesting viewers buy bitcoin. This had an effect on the price. It did go up but has since resumed to its pre-leak price.