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A few months on from the GTA 6 delay and release of trailer 2, Rockstar Games’ parent company Take-Two Interactive has issued new financial data to investors. During Take-Two Interactive’s Q1 2026 quarterly earnings presentation, CEO Strauss Zelnick discussed the success of Rockstar Games’ titles over the past three months and GTA VI anticipation.
GTA VI Price Talk
Starting with an update on GTA VI, Zelnick discussed the price point of the game with Variety. He said “Our goal always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever. As you know, the approach of the industry is to launch at a premium price, sometimes with special editions, and over time, typically to reduce the price to enhance the overall size of the market. We do the very same thing. I think, probably more than most, we’re highly focused on making sure that the experience is great, not just because the game itself is great, but also because consumers have paid a fair price for it.”
Does this indicate we might see a higher than $70 for GTA VI next year or not? It is up for interpretation. We’ll find out closer to launch what Take-Two and Rockstar are planning. Strauss has said a few times in the past year or so, they offer more value than the price that they sell their games at. We should hopefully see a nice collector’s edition for GTA VI appear at some point too.
Grand Theft Auto V Sales Slow
Take-Two Interactive have revealed that Grand Theft Auto V has not surpassed 220 million copies liek expected. It hit 215m in May and has not progressed to 220m yet. Grand Theft Auto V normally sells an average of 5 million every month.
However, the total sales of the Grand Theft Auto series is now at nearly 455 million copies worldwide, up 5 million in the past 3 months. This is inline with the average quarter.
Zelnick said on the call to investors that the GTA series exceeded expectations last quarter. He stated there is momentum that is exceptionally strong. The games benefited from higher engagement thanks to the release of the second GTA 6 trailer and GTA Online’s Money Fronts update.
GTA Online saw “higher than expected recurring spending” which means Shark Cards and GTA+ purchases were higher. In an interview with The Game Business, “GTA+ is continuing to grow meaningfully.” In terms of new GTA Online players, it saw a 50% increase year-on-year. GTA Online revenue is up single digits.
Red Dead Redemption 2 hits 70m copies sold
Red Dead Redemption 2 sold an extra three million copies in the last 3 months. This means Red Dead Redemption 2 has now sold over 77 million copies worldwide, up from 74 million in May. In total, the Red Dead Series has now sold over 104 million copies, up from 100 million last time. Zelnick told The Game Business “Red Dead 2 is doing great. Red Dead Online is doing great.”
The game was the most downloaded PS4 game for the past five months in a row this year. The continued sales success does not come as much of a surprise given the PlayStation charts over the past few months.
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2 Comments
I don’t play any games that have the despicable microtransaction business model.
These devs are so full of sh!t. Biggest rip off artists in the game industry. Yea they make a good product but their pricing and shark card model etc is predatory. Egregious. ALSO, RDR2 is doing great?? The online is doing great??? Are you kidding me!? You cant even play RDr2 online, there are NO updates. These devs will say ANYTHING to take you money. And now they want your ID.
Boycott Rockstar. Boycott GTA